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<channel>
	<title>Beyond Search &#187; search</title>
	<atom:link href="http://www.guwendong.com/post/tag/search/feed" rel="self" type="application/rss+xml" />
	<link>http://www.guwendong.com</link>
	<description>最好走的路越走越难，最难走的路越走越容易</description>
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		<title>求助</title>
		<link>http://www.guwendong.com/post/2008/help_for_google_ngram.html</link>
		<comments>http://www.guwendong.com/post/2008/help_for_google_ngram.html#comments</comments>
		<pubDate>Wed, 19 Nov 2008 10:31:38 +0000</pubDate>
		<dc:creator>guwendong</dc:creator>
				<category><![CDATA[技术研究]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[ir]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.guwendong.com/post/2008/help_for_google_ngram.html</guid>
		<description><![CDATA[第一次通过 blog 求助，希望好心的朋友帮忙！
Google 开放出来的英文 ngram 数据，对我的工作很有帮助。但我通过一些途径联系 LDC 购买，始终得不到回复。阅读我 blog 的朋友，如果有能提供帮助的，烦请联系我，谢谢！
另外，Google Alert  的结果提供了 Feed 输出的方式，可以直接在 Google Reader 里面订阅，非常好用。 

© guwendong for Beyond Search, 2008.
本文网址：http://www.guwendong.com/post/2008/help_for_google_ngram.html
tags: google, ir, search &#124; 参与讨论
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</table>]]></description>
			<content:encoded><![CDATA[<p>第一次通过 blog 求助，希望好心的朋友帮忙！</p>
<p>Google 开放出来的英文 <a href="http://www.ldc.upenn.edu/Catalog/CatalogEntry.jsp?catalogId=LDC2006T13">ngram 数据</a>，对我的工作很有帮助。但我通过一些途径联系 LDC 购买，始终得不到回复。阅读我 blog 的朋友，如果有能提供帮助的，烦请联系我，谢谢！</p>
<p>另外，<a href="http://www.google.com/alerts">Google Alert</a>  的结果提供了 Feed 输出的方式，可以直接在 Google Reader 里面订阅，非常好用。<br /> </p>
<hr id="rss-footer" />
<small>© guwendong for <a href="http://www.guwendong.com">Beyond Search</a>, 2008.<br/>
本文网址：<a href="http://www.guwendong.com/post/2008/help_for_google_ngram.html">http://www.guwendong.com/post/2008/help_for_google_ngram.html</a><br/>
tags: <a href="http://www.guwendong.com/post/tag/google" rel="tag">google</a>, <a href="http://www.guwendong.com/post/tag/ir" rel="tag">ir</a>, <a href="http://www.guwendong.com/post/tag/search" rel="tag">search</a> | <a href="http://www.guwendong.com/post/2008/help_for_google_ngram.html#comments">参与讨论</a>
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</table>]]></content:encoded>
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		</item>
		<item>
		<title>Google Suggest and Adwords</title>
		<link>http://www.guwendong.com/post/2008/gsuggest_adwords.html</link>
		<comments>http://www.guwendong.com/post/2008/gsuggest_adwords.html#comments</comments>
		<pubDate>Tue, 18 Nov 2008 13:48:00 +0000</pubDate>
		<dc:creator>guwendong</dc:creator>
				<category><![CDATA[技术研究]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.guwendong.com/post/2008/gsuggest_adwords.html</guid>
		<description><![CDATA[Google Suggest 上线已经有一段儿时间了，不知道大家注意到没有。当然我说的是 google.com，不是谷歌。它刚上线的时候，我有一个揣测，“Google 会不会把 Adwords 里比较值钱的词优先 suggest 出来”？抱着这个疑问我关注了一段儿时间的相关文章，结果发现似乎没什么人讨论这个问题。而我个人又没有渠道到 Adwords 系统里面作实验，也就不了了之了。
 直到上周，我发现了一篇有意思的文章，&#39;Google Suggest&#39; Could Trump Expensive Keywords – For Now，看来和我一样喜欢瞎琢磨的人还是有的，哈哈。
 这篇文章的作者做了实际的实验。
 以“virtualization”关键字为例，使用 googe 提供的 keywords tool，限制最高 CPC 最高价为 $5.00，找到的关键字如下图所示。图中列出的是最贵的前 5 个，据作者讲，google keywords tool 找到的前 50 个关键字，CPC 价格全部在 $2 到 $3 之间。这个价格应该算是相当昂贵了。 
 接下来，有意思的事情来了。
 作者在 google.com 上输入“virtualization”，google suggest 给出的建议关键字如下图所示。经研究发现，第 2 位，第 4 位，第 8 位，和第 10 [...]<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p><a href="http://labs.google.com/suggestfaq.html" title="Google Suggest">Google Suggest</a> 上线已经有一段儿时间了，不知道大家注意到没有。当然我说的是 google.com，不是谷歌。它刚上线的时候，我有一个揣测，“Google 会不会把 Adwords 里比较值钱的词优先 suggest 出来”？抱着这个疑问我关注了一段儿时间的相关文章，结果发现似乎没什么人讨论这个问题。而我个人又没有渠道到 Adwords 系统里面作实验，也就不了了之了。</p>
<p> 直到上周，我发现了一篇有意思的文章，<a href="http://www.internetevolution.com/author.asp?section_id=654&amp;doc_id=167749&amp;" title="&#39;Google Suggest&#39; Could Trump Expensive Keywords – For Now">&#39;Google Suggest&#39; Could Trump Expensive Keywords – For Now</a>，看来和我一样喜欢瞎琢磨的人还是有的，哈哈。</p>
<p> 这篇文章的作者做了实际的实验。</p>
<p> 以“virtualization”关键字为例，使用 googe 提供的 keywords tool，限制最高 CPC 最高价为 $5.00，找到的关键字如下图所示。图中列出的是最贵的前 5 个，据作者讲，google keywords tool 找到的前 50 个关键字，CPC 价格全部在 $2 到 $3 之间。这个价格应该算是相当昂贵了。<br /> <a href="http://picasaweb.google.com/lh/photo/VDy-55CArTaEd0-jEAb0hg"><img src="http://lh4.ggpht.com/_I2N7CunOzSo/SSFrh0BTL-I/AAAAAAAAALI/bKzBT70jMXc/s400/google_suggest02.jpg"></a></p>
<p> 接下来，有意思的事情来了。</p>
<p> 作者在 google.com 上输入“virtualization”，google suggest 给出的建议关键字如下图所示。经研究发现，第 2 位，第 4 位，第 8 位，和第 10 位的四个关健字，<br /> 
<ul>
<li>Virtualization for Dummies</li>
<li>Virtualization technology support</li>
<li>Virtualization benefits</li>
<li>Virtualization definition</li>
</ul>
<p> 在 Adwords 里面的 CPC 价格仅有 $0.05！<br /> 貌似价格比较高的关键字里面，只有“virtualization server”被 suggest 出来。<br /> <a href="http://picasaweb.google.com/lh/photo/D6EgLV66Biu7HtUAy8Y1Mw"><img src="http://lh4.ggpht.com/_I2N7CunOzSo/SSFrhgTU3GI/AAAAAAAAALA/kqDVwWetvtY/s400/google_suggest01.jpg"></a> </p>
<p> 看起来在这件事情上，google 不作恶的信条保持得还蛮不错。比百度整的<a href="http://news.cctv.com/society/20081116/102027.shtml" title="央视曝光百度竞价排名积弊">恶心事儿</a>要强。</p>
<p> 这个发现可以为 SEO 带来不小的市场机会！显而易见，google suggest 列表里面的关键字，被选中进行搜索的机会要比一般的关键字大得多。找出那些便宜的，买下它们，这是个好买卖。行动吧。</p>
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<small>© guwendong for <a href="http://www.guwendong.com">Beyond Search</a>, 2008.<br/>
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tags: <a href="http://www.guwendong.com/post/tag/ad" rel="tag">ad</a>, <a href="http://www.guwendong.com/post/tag/google" rel="tag">google</a>, <a href="http://www.guwendong.com/post/tag/search" rel="tag">search</a> | <a href="http://www.guwendong.com/post/2008/gsuggest_adwords.html#comments">参与讨论</a>
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		<title>Google 评价 blog 的指标</title>
		<link>http://www.guwendong.com/post/2008/google_blog_rank.html</link>
		<comments>http://www.guwendong.com/post/2008/google_blog_rank.html#comments</comments>
		<pubDate>Tue, 19 Aug 2008 16:47:32 +0000</pubDate>
		<dc:creator>guwendong</dc:creator>
				<category><![CDATA[技术研究]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[rank]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.guwendong.com/post/2008/google_blog_rank.html</guid>
		<description><![CDATA[读了一下 Google 关于 Blog Ranking 的 Patent，总结如下。
正面的指标：

[0038] 订阅数统计 blog 在各种 reader 中被订阅的数量。被订阅的越多，ranking 越高。但同时会使用一些方法处理“subscriptions spam”，诸如验证订制人和 IP 的唯一性。
[0039] 搜索点击数统计 blog 作为搜索结果时被点击的次数。点击次数越多，ranking 越高。
[0040] 在其他 blogger 的 blogroll 里的出现次数blogger 通常会使用 blogroll 来整理指到其他 blogger 的链接集合。统计所有 blogroll 中，指向某个 blog 的链接越多，ranking 越高。
[0041] 来自高质量的 blogroll 的链接数高质量的 blogroll 的链接大多都指向著名的或值得信任的 blog。
[0042] 来自高质量的 blog 的 blogroll 的链接数这里的假定是著名的或值得信任的 blogger 不会放指向 spam blog 的链接。
[0043] 有Tagblog 作者如果分析了 blog 内容，归类并打上了 [...]<table class="wumii-related-items" cellspacing="0" cellpadding="3" border="0"  style="clear: both;">
    
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			<content:encoded><![CDATA[<p>读了一下 Google 关于 Blog Ranking 的 <a href="http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=%2220070061297%22.PGNR.&amp;OS=DN/20070061297&amp;RS=DN/20070061297" rel="nofollow" title="Patent">Patent</a>，总结如下。</p>
<p>正面的指标：
<ol>
<li><b>[0038] 订阅数</b><br />统计 blog 在各种 reader 中被订阅的数量。被订阅的越多，ranking 越高。但同时会使用一些方法处理“subscriptions spam”，诸如验证订制人和 IP 的唯一性。</li>
<li><b>[0039] 搜索点击数</b><br />统计 blog 作为搜索结果时被点击的次数。点击次数越多，ranking 越高。</li>
<li><b>[0040] 在其他 blogger 的 blogroll 里的出现次数</b><br />blogger 通常会使用 blogroll 来整理指到其他 blogger 的链接集合。统计所有 blogroll 中，指向某个 blog 的链接越多，ranking 越高。</li>
<li><b>[0041] 来自高质量的 blogroll 的链接数</b><br />高质量的 blogroll 的链接大多都指向著名的或值得信任的 blog。</li>
<li><b>[0042] 来自高质量的 blog 的 blogroll 的链接数</b><br />这里的假定是著名的或值得信任的 blogger 不会放指向 spam blog 的链接。</li>
<li><b>[0043] 有Tag</b><br />blog 作者如果分析了 blog 内容，归类并打上了 tag，起码可以说明作者的态度比较认真。</li>
<li><b>[0044] 来自邮件和聊天记录的链接数</b><br />如果在 Email 正文里或者聊天记录里出现了指向 blog 的链接，会加分。GEmail 和 Gtalk 被用在了这里。</li>
<li><b>[0045] PageRank</b><br />PageRank 越高对应的 blog 也就越重要。考虑到blog的更新比较频繁，最新的 blog post 可能还没有PR。这时可以用对应的 blog 的 PR 来代替。</li>
</ol>
<p>其中 [0040-0042]，其实是类似于传统网页间 PageRank 计算的一套模式，只不过这里把它限制在了 blog 之间。</p>
<p>负面的指标：
<ol>
<li><b>[0047] 更新频率异常</b><br />更新过于频繁或者非常有规律，会被认为是在 spam，ranking 会降低。这里提醒喜欢在每天的固定时间更新 blog 的朋友注意一下了。<b><br /></b></li>
<li><b>[0048] feed 内容和 blog 内容的不一致</b><br />spammer 有可能会为了提升自己的 ranking 而把有价值的内容放到 feed 里面，同时在 blog 内容里面放一些指向不相关内容的广告链接。为了惩罚这种情况，对于 feed 内容和 blog 内容不一致的情况，要降低 ranking。</li>
<li><b>[0049] 出现重复内容</b><br />有些 spammer 为了让某些内容能够多次长时间的出现在 feed 里面，会重复发布同样的内容。这样的情况会被惩罚。</li>
<li><b>[0050] 垃圾词过多</b><br />通过词频统计（bi-gram 或者 tri-gram 等），如果 blog 内容里垃圾词的比较过高，会降低 ranking。</li>
<li><b>[0051] 多数 blog 长度相近</b><br />这个主要是针对使用机器自动生成 blog 的情况。</li>
<li><b>[0052] 链接异常</b><br />当 blog 里的链接多为指向单一网页，或者单一的外站，会被认为是在 spam，ranking 会降低。</li>
<li><b>[0053] 广告太多</b><br />如果一个 blog 页面内含有过多的广告，会降低 ranking。</li>
<li><b>[0054] 广告出现在正文里<br /></b>一般 blog 页面会包括三方面的内容：最近发表的 blog，blogroll 和 metadata。如果广告出现在正文里，会降低 ranking。不知道 adsense 的广告有没有特殊待遇？</li>
</ol>
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tags: <a href="http://www.guwendong.com/post/tag/google" rel="tag">google</a>, <a href="http://www.guwendong.com/post/tag/rank" rel="tag">rank</a>, <a href="http://www.guwendong.com/post/tag/search" rel="tag">search</a> | <a href="http://www.guwendong.com/post/2008/google_blog_rank.html#comments">参与讨论</a>
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		<title>Google Search Quality 官方说明</title>
		<link>http://www.guwendong.com/post/2008/google_search_quality_1.html</link>
		<comments>http://www.guwendong.com/post/2008/google_search_quality_1.html#comments</comments>
		<pubDate>Sun, 01 Jun 2008 05:35:15 +0000</pubDate>
		<dc:creator>guwendong</dc:creator>
				<category><![CDATA[技术研究]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[rank]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.guwendong.com/post/2008/google_search_quality_1.html</guid>
		<description><![CDATA[&#34;the ranking of Google search results&#34; 是 google 的命脉，因此很少能看到官方的说明。原因倒也无可厚非：&#34;competition and abuse&#34;，这两件事情确实哪一个都不容忽视！
 不过近日，google 负责搜索质量的 VP， Udi Manber，透露了一些有意思的资料，&#34;Introduction to Google Search Quality&#34;。对 search 感兴趣的千万不要错过！我列举一下我感兴趣的。 

more than one thousand programmer/scientist years have gone directly into their development (that is to say &#34;the ranking algorithms&#34;).
divided into some teams

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            <a style="text-decoration: none !important;" href="http://www.wumii.com/widget/relatedItems.htm" target="_blank" title="无觅相关文章插件">
                <font size="-1" color="#bbbbbb" style="display: block !important; font-family: arial !important; padding: 5px 0 !important; font-size: 12px !important; color: #bbb !important;">无觅</font>
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</table>]]></description>
			<content:encoded><![CDATA[<p>&quot;the ranking of Google search results&quot; 是 google 的命脉，因此很少能看到官方的说明。原因倒也无可厚非：&quot;competition and abuse&quot;，这两件事情确实哪一个都不容忽视！</p>
<p> 不过近日，google 负责搜索质量的 VP， <a href="http://manber.com/" title="Udi Manber">Udi Manber</a>，透露了一些有意思的资料，&quot;<a href="http://googleblog.blogspot.com/2008/05/introduction-to-google-search-quality.html" title="Introduction to Google Search Quality">Introduction to Google Search Quality</a>&quot;。对 search 感兴趣的千万不要错过！我列举一下我感兴趣的。<br /> 
<ol>
<li>more than <b>one thousand programmer/scientist years</b> have gone directly into their development (that is to say &quot;the ranking algorithms&quot;).</li>
<li>divided into some teams
<ul>
<li>The heart of the group is the team that works on core ranking</li>
<li>Another team in our group is responsible for evaluating how well we&#39;re doing</li>
<li>Another team is dedicated to new features and new user interfaces</li>
<li>There is a whole team that concentrates on fighting <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35769#quality" title="webspam and other types of abuse">webspam and other types of abuse</a></li>
<li>There are other teams devoted to particular projects</li>
</ul>
</li>
<li><a href="http://www.google.com/technology/" title="PageRank">PageRank</a> <a href="http://en.wikipedia.org/wiki/PageRank" title="PageRank @ Wiki">[1]</a> is still in use today, but it is now a part of a much larger system. &#8230; made significant changes to the PageRank algorithm in January, 2008. </li>
<li>some other parts
<ul>
<li>language models (the ability to handle phrases, synonyms, diacritics, spelling mistakes, and so on)</li>
<li>query models (it&#39;s not just the language, it&#39;s how people use it today)</li>
<li><b>time models</b> (some queries are best answered with a 30-minutes old page, and some are better answered with a page that stood the test of time)</li>
<li><b>personalized models</b> (not all people want the same thing).</li>
</ul>
</li>
<li>Google conducts evaluations typically in three manners, (1) automated evaluations <b>every minute</b>, (2) periodic evaluations of our overall quality and (3) evaluations of specific algorithmic improvements.</li>
<li>In 2007, &#8230; more than <b>450</b> new improvements, about <b>9 per week</b> on the average.</li>
<li>.. work on projects where the sole purpose is to simplify the algorithms. <b>Simple is good.</b></li>
</ol>
<p> <a href="http://manber.com/" title="Udi Manber">Udi Manber</a> 是我最景仰的几位科学家之一。&quot;Chief Algorithms Officer&quot;这个职位，就是 Amazon 专门为表彰他的贡献而首创出来的。</p>
<p> 推荐阅读：<br /> 
<ol>
<li><a href="http://www.popularmechanics.com/blogs/technology_news/4259137.html?nav=RSS2" title="20 (Rare) Questions for Google Search Guru Udi Manber">20 (Rare) Questions for Google Search Guru Udi Manber</a> </li>
<li><a href="http://searchengineland.com/070604-105606.php" title="Insight Into Google&#39;s Search Quality Efforts">Insight Into Google&#39;s Search Quality Efforts</a> </li>
</ol>
<p></p>
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<small>© guwendong for <a href="http://www.guwendong.com">Beyond Search</a>, 2008.<br/>
本文网址：<a href="http://www.guwendong.com/post/2008/google_search_quality_1.html">http://www.guwendong.com/post/2008/google_search_quality_1.html</a><br/>
tags: <a href="http://www.guwendong.com/post/tag/google" rel="tag">google</a>, <a href="http://www.guwendong.com/post/tag/rank" rel="tag">rank</a>, <a href="http://www.guwendong.com/post/tag/search" rel="tag">search</a> | <a href="http://www.guwendong.com/post/2008/google_search_quality_1.html#comments">参与讨论</a>
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